Hero callout: Bring attention to a project priority
Support the callout with some short explanatory text. You don’t need more than a couple of sentences.Call to action
Key point 1
The tagline should inspire confidence and interest, focusing on the value that your overall approach offers to your audience. Use a heading typeface and keep your tagline to just a few words, and don’t confuse or mystify.
Key point 2
Use the right side of the grid to explain the tagline a bit more. What are your goals? How do you do your work? Write in the present tense, and stay brief here. People who are interested can find details on internal pages.
Key point 3
What good is two points if you don’t inspire a third? Use this column to enhance the message that you’re a tripartite thinking organization with room to grow.
Use sections like this to use big colored blocks to divide main points.