When working with the Login.gov brand, follow these guidelines to ensure you're representing the product in a consistent way across all mediums.
Consistent and repeated use of the logo and lockups will establish equity and strengthen the visual identity of Login.gov. To ensure consistency, it is critical that every person who uses the logo does so in accordance with the guidelines that follow, regardless of personal preference.
The shield and wordmark
The Login.gov logo is the cornerstone of our brand. Whenever possible, the red and blue version should be used. A white (or reverse) version can be used on a dark background.
The logo should always be surrounded by generous white space. The diagram below defines the minimum amount of clear space needed, which is based on the cap-height of the typography.
Establishing a minimum size ensures that the impact and legibility of the logo is not compromised in application.
Incorrect color usage
For optimum legibility and brand consistency, the logo should never be used in white with a light background. Conversely, the standard logo should never appear on a dark background.
Do not modify the logo
Taglines help to create a continued, consistent brand messaging. Login.gov has created a plain language tagline:
“The public’s one account for government.”
This tagline is meant to be used alongside our logo and other marketing materials to simply describe our program.